typographic design

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Typographic Design
Author :
Publisher : John Wiley & Sons
Release Date :
ISBN 10 : 1119312566
Pages : 360 pages
Rating : /5 ( users)
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The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Typographic Design

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations

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Typographic Design

Download or read online Typographic Design written by Rob Carter, published by International Thomson Publishing Services which was released on 1993. Get Typographic Design Books now! Available in PDF, ePub and Kindle.

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Typographic Design

"Provides a comprehensive overview of every aspect of designing with type"--

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Typographic Systems of Design

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding

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New Typographic Design

A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

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Typographic Design

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain

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The Elements of Typographic Style

Download or read online The Elements of Typographic Style written by Anonim, published by Unknown which was released on 2008. Get The Elements of Typographic Style Books now! Available in PDF, ePub and Kindle.

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The Elements of Typographic Style

Completely updated, this book features the definitive rules of engagement forpracticing the art of typography. Illustrations throughout.

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Typographic Design in Advertising

Download or read online Typographic Design in Advertising written by Laurance Benjamin Siegfried, published by Unknown which was released on 1930. Get Typographic Design in Advertising Books now! Available in PDF, ePub and Kindle.

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Typographic Web Design

Learn how to use typography on the web Typography has long been an invaluable tool for communicating ideas and information. Words and characters once impressed in clay, written on papyrus, and printed with ink are now manifest in pixels of light. Today's web typographers can help their readers find, understand,

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Playing with Type

Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “

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Typographic Style Handbook

An elegant handbook in typography, for the professional and amateur text designer. Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography.

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Typography Essentials

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is

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Typography

Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electroni

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Typographic Specimens

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts

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