traction

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Traction
Author :
Publisher : Penguin
Release Date :
ISBN 10 : 0698411870
Pages : 250 pages
Rating : 4/5 (2 users)
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Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Traction

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own

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Get A Grip

It’s time to take your business to the next level. Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers

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Traction

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a

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Rocket Fuel

You’re a Visionary. That’s the problem. You’ve already founded a successful business and have clear ideas for the future of your company. This has worked for you so far, but now business has stalled, and you’ve become overwhelmed, stuck, and frustrated. You may have a hunch

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Traction Drive Performance Prediction for the Johnson and Tevaarwerk Traction Model

Download or read online Traction Drive Performance Prediction for the Johnson and Tevaarwerk Traction Model written by Joseph L. Tevaarwerk, published by Unknown which was released on 1979. Get Traction Drive Performance Prediction for the Johnson and Tevaarwerk Traction Model Books now! Available in PDF, ePub and Kindle.

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A Comparison of Tire Traction Test Methods  Mobile Tire Traction Dynamometer Vs Instrumented Passenger Car  Technical Report

Download or read online A Comparison of Tire Traction Test Methods Mobile Tire Traction Dynamometer Vs Instrumented Passenger Car Technical Report written by A. H. Neill (Jr), published by Unknown which was released on 1977. Get A Comparison of Tire Traction Test Methods Mobile Tire Traction Dynamometer Vs Instrumented Passenger Car

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Using an Outflow Meter to Predict Braking Traction Speed Gradients as a Function of Surface Tension  Technical Report

Download or read online Using an Outflow Meter to Predict Braking Traction Speed Gradients as a Function of Surface Tension Technical Report written by John A. Hinch, published by Unknown which was released on 1977. Get Using an Outflow Meter to Predict Braking Traction Speed Gradients as a Function of Surface

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Review of Causes and Alleviation of Low Tire Traction on Wet Runways

Download or read online Review of Causes and Alleviation of Low Tire Traction on Wet Runways written by Walter B. Horne,Thomas J. Yager,Glenn R. Taylor, published by Unknown which was released on 1968. Get Review of Causes and Alleviation of Low Tire Traction on Wet Runways Books now! Available

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On Atmospheric Traction in General

Download or read online On Atmospheric Traction in General written by Hewlett, published by Unknown which was released on 1845. Get On Atmospheric Traction in General Books now! Available in PDF, ePub and Kindle.

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What the Heck Is EOS

Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy

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On the Resistance to Traction on Railways by Friction and Gravitation

Download or read online On the Resistance to Traction on Railways by Friction and Gravitation written by John Dixon (Railway contractor.), published by Unknown which was released on 1861. Get On the Resistance to Traction on Railways by Friction and Gravitation Books now! Available in PDF, ePub and Kindle.

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How to Be a Great Boss

If your employees brought their “A-Game” to work every day, what would it mean for your company’s performance? Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn’t have to be this way. Often, the difference between a group of indifferent employees

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Traversing the Traction Gap

Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast

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Electric Traction   Motive Power and Energy Supply

This book conveys mechanical fundamentals of electric railway propulsion, which includes rail-bound guidance, transmission of traction effort from wheel to rail under the influence of non-constant levels of adhesion and the transmission of motor torque to a spring-mounted and thus sliding drive set.

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Traction

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key

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