Now in its 8th edition, Thinking Through Communication provides a balanced introduction to basic theories and principles of communication. In a coherent manner, the text explores communication in a variety of traditional contexts: from interpersonal to group to mass media. It can be used in both theory- and skills-based courses. Written in a dynamic style, Trenholm's approach helps students develop a better understanding of communication as a field of study, as well as its practical applications. This new edition features updated chapters on perception and social media, as well as new content on health communication, technology, and the interplay between communication and race and gender.