the wine value chain in china

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The Wine Value Chain in China
Author :
Publisher : Chandos Publishing
Release Date :
ISBN 10 : 0081007604
Pages : 330 pages
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The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism. Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing studies Offers a whole market perspective that focuses on demand Provide academics, practitioners, and students with new investigation tools in marketing and communication that are in-line with the characteristics of this market Draw conclusions relevant to other emerging markets, detailing why China is different from other such markets

The Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine

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Food  Wine and China

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on

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Rural Development Abstracts

Download or read online Rural Development Abstracts written by Anonim, published by Unknown which was released on 2012. Get Rural Development Abstracts Books now! Available in PDF, ePub and Kindle.

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The Australian   New Zealand Wine Industry Journal

Download or read online The Australian New Zealand Wine Industry Journal written by Anonim, published by Unknown which was released on 2007. Get The Australian New Zealand Wine Industry Journal Books now! Available in PDF, ePub and Kindle.

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Wine Marketing

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

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Global Value Chains

Mondiale waardeketens zijn het complexe netwerk van activiteiten tussen lokale producent en eindgebruiker. "Global value chains" schetst de invloed van deze waardeketens op lokaal, nationaal en internationaal niveau. Het boek geeft eerst een theoretisch en wetenschappelijk kader. Vervolgens krijgt de lezer een compleet beeld van de betekenis van mondiale waardeketens

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The International Wine Trade

This is the second edition of the definitive analysis of the international wine trade. This new edition focuses on individual trade flows across the major importing and exporting countries, examines the increasing role of food retailers in wine selling and looks for the future trends which will shape the industry

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The Penguin History of Modern China

In the second half of the 19th century, China appeared as the sick man of Asia, rocked by revolts and huge natural disasters, ruled by an anachronistic imperial system and humiliated by foreign invasions. At the start of the 21st century, China is a major global force. This book presents

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Maximising the Value

Download or read online Maximising the Value written by Anonim, published by Unknown which was released on 2006. Get Maximising the Value Books now! Available in PDF, ePub and Kindle.

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Strategic Management

Download or read online Strategic Management written by Anonim, published by Unknown which was released on 2005. Get Strategic Management Books now! Available in PDF, ePub and Kindle.

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The Rise of Indian Multinationals

"India is growing a set of world class multinationals. These range from Tata's ownership of Jaguar to nimble entrepreneurial firms in high tech and knowledge based businesses. This book is an eye opener to those who still think that globalization is driven solely by Western multinationals: in fact emerging economies

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Contributions of Agricultural Economics to Critical Policy Issues

This book is a collection of plenary sessions papers and selected invited panel papers presented in the 26th International Conference of Agricultural Economists held at Gold Coast, Australia, from 12th to 18th August 2006. Beginning with the presidential address by Prabhu Pingali and the Elmhirst lecture by Hans Binswanger dealing with

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Rising Concentration in Asia Latin American Value Chains

Dynamic Asia has overtaken the European Union as Latin America and the Caribbean's second largest export market, after the United States. However, the region's exports to Asia remain concentrated in few commodities involved a small number of large firms. This book explores the present and future scope for the participation

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Services in Global Value Chains

This compilation of 22 firm-specific case studies is an important contribution to the discussion of 'servicification' trends in manufacturing. 'Services have increased in importance and value in many manufacturing value chains, making companies that produce physical products look more like service enterprises. What services do global value chains use in their

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Strategy   Business

Download or read online Strategy Business written by Anonim, published by Unknown which was released on 2010. Get Strategy Business Books now! Available in PDF, ePub and Kindle.

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