the art of social media

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The Art of Social Media
Author :
Publisher : Penguin
Release Date :
ISBN 10 : 0698197674
Pages : 208 pages
Rating : 4/5 (5 users)
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By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

The Art of Social Media

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary

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Influencer

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and

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The Art Therapist s Guide to Social Media

The Art Therapist’s Guide to Social Media offers the art therapy community a guide that addresses content related to social media use, its growing influence, and the impact social networking has on the profession and work of art therapists. This book presents a framework of relevant theories, best practices,

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The Art of Social Selling

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology

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Social Media

Are you unsure about how to use social media marketing for your business? Do you want to know how to use social media marketing and advertising to boost your sales and bottom line? Then you have discovered the right book. In this book, you are going to learn social media

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The Art of Social Excellence

In this follow-up to The Art of Reading Minds, Henrik Fexeus uses his expert psychology knowledge to teach the reader how to hone their social skills, perfect for fans of Dale Carnegie. Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (

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Social Media

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on

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Likeable Social Media  How to Delight Your Customers  Create an Irresistible Brand  and Be Generally Amazing on Facebook    Other Social Networks

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable

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State of the Art Applications of Social Network Analysis

Social network analysis increasingly bridges the discovery of patterns in diverse areas of study as more data becomes available and complex. Yet the construction of huge networks from large data often requires entirely different approaches for analysis including; graph theory, statistics, machine learning and data mining. This work covers frontier

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The Art of Social Influence

In this book, I aim to illustrate the art of leading others through your message and story on social media. Social media has been the great equalizer to those wanting to share their message and gifts with the world. We now have the resources available to bring about great change,

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The Art of Networking

The Art of Networking: Leveraging Traditional and Social Media Networking Strategies to Get Hired. Learn the #1 proven strategy to get a job: Networking. Career coaching experts agree that Networking is one of the most effective job hunting tactics. However, very few job seekers know how to effectively use this job

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The Art of SEO

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with

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Color Your Message

#1 Best Seller | Color Your Message helps you get more customers! Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about! Discover why black

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Change the World Using Social Media

In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what social media tools provide, Signorelli shows

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The Art and Science of Social Research

Written by a team of internationally renowned sociologists with experience in both the field and the classroom, The Art and Science of Social Research offers authoritative and balanced coverage of the full range of methods used to study the social world. The authors highlight the challenges of investigating the unpredictable

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