proactive marketing for the new and experienced library director

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Proactive Marketing for the New and Experienced Library Director
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Pages : 220 pages
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Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.

Proactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within

GET BOOK!
Proactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within

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Librarians and Instructional Designers

With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

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Fundamentals of Collection Development and Management

As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

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Fundamentals of Collection Development and Management  Fourth Edition

Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and

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Listen to Rap  Exploring a Musical Genre

Listen to Rap! Exploring s Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. • Provides readers with a ready list of the 50 most important people and events in rap • Discusses vocal styles and musical production in depth • Quickly and

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Richard Matheson s Monsters

This volume chronicles and examines all aspects of the writing career of Richard Matheson, including thematic concerns, authorial techniques, and genre tropes, as well as the influence on contemporaries and later writers.

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The Encyclopedia of Musicians and Bands on Film

Musicians, both fictional and real, have long been subjects of cinema. From biopics of composers Beethoven and Mozart to the rise (and often fall) of imaginary bands in The Commitments and Almost Famous, music of all types has inspired hundreds of films. The Encyclopedia of Musicians and Bands on Film

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Innovation in Public Libraries

Innovation in Public Libraries: Learning from International Library Practice examines the recent activities of successful and innovative libraries around the world, presenting their initiatives in areas including library design, events and programs, and creating customer experiences. This timely guide provides an overview of these libraries’ successful experiences and identifies emerging

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Visible Librarian

Outlines strategies to improve customer service, gather advocates, maintain resources, and garner recognition for providing value.

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Library Management and Marketing in a Multicultural World

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the

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Marketing Today s Academic Library

Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

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Public Libraries and Social Justice

The need for public libraries to tackle social exclusion and engage in social justice becomes ever more urgent as the gap between rich and poor continues to widen, and the very survival of public libraries in the heart of the community is open to debate. If public libraries are to

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Developing Library Staff for the 21st Century

Developing Library Staff for the 21st Century presents a variety of insightful perspectives on how proper human resources management strategies can provide library staff members at all levels with the skills needed for libraries of the future. The shift of the concept of management from control to development means that

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The 21st century Black Librarian in America

This collection of poignant essays covers a multiplicity of concerns for the 21st-century Black librarian and embodies compassion and respect for the provision of information, an act that defines librarianship. The essays, written by Black librarians in public, academic, state, federal, technology, and special libraries, are personable, inspiring, and thought

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