priceless

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Priceless
Author :
Publisher : Hill and Wang
Release Date :
ISBN 10 : 9781429943932
Pages : 352 pages
Rating : 4.5/5 (4 users)
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Priceless

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of

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Priceless

The creator of the FBI's Art Crime Team recounts his dramatic career, describing high-stakes undercover missions involving valuable stolen antiquities, in an account that covers his role in a famous unsolved crime.

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A Priceless Wedding

How you and your partner plan your wedding can set a precedent for how you will be as a family. How do you work together to merge two different sets of ideas into something bigger and better? How do you disagree in constructive rather than destructive ways? How do you

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Jesu  Priceless Treasure

Download or read online Jesu Priceless Treasure written by Johann Sebastian Bach, published by Unknown which was released on 1898. Get Jesu Priceless Treasure Books now! Available in PDF, ePub and Kindle.

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Priceless

As clinical as it sounds to express the value of human lives, health, or the environment in cold dollars and cents, cost-benefit analysis requires it. More disturbingly, this approach is being embraced by a growing number of politicians and conservative pundits as the most reasonable way to make many policy

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Priceless

The powerfully compelling novelization of the major motion picture by Joel and Luke Smallbone of the band for King & Country. James Stevens was, at one time, a good man with a great life. After the tragic death of his wife and losing custody of his little girl, James is at

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Priceless

The creator of the FBI's Art Crime Team recounts his dramatic career, describing high-stakes undercover missions involving valuable stolen antiquities, in an account that includes coverage of his role in a famous unsolved crime. Co-authored by the Pulitzer finalist reporter for The Philadelphia Inquirer.

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Priceless

Three things in my life were fact. I needed Sarah to survive. I needed sex to remain sane. And I could never mix sex with Sarah. I just knew—deep in my marrow—that if I did, I’d somehow lose her. All my deepest darkest secrets would crack open,

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Priceless Florida

Ellie Whitney grew up in New York City, was educated at Harvard and Washington universities, and has lived in Tallahassee since 1970. She has taught at Florida State and Florida A & M universities Bruce Means grew up in Alaska, has a Ph. D. in biology from the Florida State University, and

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Pricing the Priceless Child

This study traces the emergence of changing attitudes about the child, at once economically "useless" and emotionally "priceless", from the late 1800s to the 1930s. It describes how turn-of-the-century America discovered new, sentimental ways to determine a child's monetary worth.

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Priceless Sweetheart  Boss s New Wife

With a contract, they got married in a flash. He doted on her, loved her, and made her the envy of all women in the world. When she took the pregnancy test sheet and stood happily in front of him, he handed over the divorce papers. She didn't ask him

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Priceless Markets

This pathbreaking book shows how credit markets functioned in Paris, through the agency of notaries, during a critical period of French history. Its authors challenge the usual assumption that organized financial markets—and hence the opportunity for economic growth—did not emerge outside of England and the Netherlands until the

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Priceless Sweetheart  Boss s New Wife

With a contract, they got married in a flash. He doted on her, loved her, and made her the envy of all women in the world. When she took the pregnancy test sheet and stood happily in front of him, he handed over the divorce papers. She didn't ask him

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Priceless Gifts

Presents a retelling of a traditional Italian tale in which a kindly Genoese merchant, richly rewarded for solving an irritating problem for the king of the Spice Islands, causes a greedy rival to try and gain a fortune in the same way.

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Priceless

[This Amazon bestselling family self-help gem is jam-packed with interviews, advice, experience, lessons, and recipes.] Priceless is a non-fiction, parenting guide designed to increase the lines of communication and understanding between women and the children they are

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