positioning

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Positioning for Professionals
Author :
Publisher : John Wiley & Sons
Release Date :
ISBN 10 : 0470587156
Pages : 208 pages
Rating : /5 ( users)
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It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Positioning for Professionals

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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Positioning  The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced

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Mobile Positioning and Tracking

The essential guide to state-of-the art mobile positioning and tracking techniques—fully updated for new and emerging trends in the field Mobile Positioning and Tracking, Second Edition explores state-of-the-art mobile positioning solutions applied on top of current wireless communication networks. Application areas covered include positioning, data fusion and filtering, tracking,

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Local Positioning Systems

Local Positioning Systems: LBS Applications and Services explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety, and handset location-based services. The book examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements, and shows how

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Pocket Atlas of Radiographic Positioning

Flexibooks (clinical sciences) Accurate diagnosis depends on properly conducted radiographic imaging. Inappropriate positioning or exposure can lead to diagnoses being missed or incorrect. This handy atlas for radiologic technicians and physicians demonstrates not only how to position patients, but also how to ensure that the images obtained are optimal for

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Mobile Positioning and Tracking

This book presents the most recent state of the art in mobile positioning and tracking techniques. This book discusses mobile positioning solutions applied on top of current wireless communication networks. In addition, the authors introduce advanced and novel topics such as localization in heterogeneous and cooperative networks, providing a unified

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Branding and Positioning in Base of the Pyramid Markets in Africa

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both

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Advanced Positioning  Flow  and Sentiment Analysis in Commodity Markets

The definitive book on Positioning Analysis — a powerful and sophisticated framework to help traders, investors and risk managers better understand commodity markets Positioning Analysis is a powerful framework to better understand commodity price dynamics, risk, and sentiment. It indicates what each category of trader is doing—what they are trading,

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Positioning with GPS 1985

Download or read online Positioning with GPS 1985 written by Anonim, published by Unknown which was released on 1985. Get Positioning with GPS 1985 Books now! Available in PDF, ePub and Kindle.

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Positioning for Advantage

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to

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Positioning and Navigation in Complex Environments

The limitations of satellites create a large gap in assistive directional technologies, especially indoors. The methods and advances in alternate directional technologies is allowing for new systems to fill the gaps caused by the limitations of GPS systems. Positioning and Navigation in Complex Environments is a critical scholarly resource that

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Merrill s Atlas of Radiographic Positioning and Procedures E Book

With more than 400 projections, Merrill's Atlas of Radiographic Positioning & Procedures, 14th Edition makes it easier to for you to learn anatomy, properly position the patient, set exposures, and take high-quality radiographs. This definitive text has been reorganized to align with the ASRT curriculum — helping you develop the skills to produce

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Workbook for Textbook of Radiographic Positioning and Related Anatomy

Reinforce your knowledge of radiographic positioning and anatomy, and produce quality radiographs! Corresponding to the chapters in Bontrager and Lampignano's Textbook of Radiographic Positioning and Related Anatomy, 8th Edition,this practical workbook offers a wide variety of exercises including situation-based questions, film critique questions, laboratory activities, and self-evaluation tests. A

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Positioning Research

The availability of research methodologies and frameworks to facilitate different ways of gathering knowledge and performing research is often a matter of concern for early career researchers as well as advanced research scholars. Positioning Research, while identifying this gap, provides avenues that encompass differing cultural backgrounds and disciplines to enable

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Positioning Higher Education Institutions

Higher education is of growing public and political importance for society and the economy. Globalisation is transforming it from a local and national concern into one of international significance. In order to fulfil societal, governmental and business sector needs, many universities are aiming to (re-)position themselves. The book initially

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