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Play Bigger
Author :
Publisher : HarperCollins
Release Date :
ISBN 10 : 0062407627
Pages : 272 pages
Rating : /5 ( users)
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Play Bigger

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating

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Play Bigger

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM

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Play Bigger

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM

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Play A Bigger Game

The tricks and tools you need to get more out of life than you ever thought possible Everyone wants more of something: more fun, more money, more time, more love, more friends, more knowledge, and Play A Bigger Game: Achieve More, Be More, Do More, Have More is the book

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Play Your Bigger Game

Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—

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Playing Big

"In her coaching and programs for women, Tara Mohr saw how women were "playing small" in their lives and careers, were frustrated by it, and wanted to "play bigger." She has devised a proven way for them to achieve their dreams by playing big from the inside out."--Amazon.com.

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Albert s BIGGER Than Big Idea

Albert, Wanda, and Cousin Pete are sneaking into the People Kitchen for food. Albert is the smallest mouse, so he gets the smallest bag . . . and the smallest piece of fruit. But Albert dreams of bagging the biggest piece of fruit in the whole kitchen . . . if only he can avoid the

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Slack

Argues that the "lean and mean" corporate model of workaholism and downsizing is proving counterproductive, explaining how companies can implement downtime, promote flexibility, and foster creativity as part of realizing increased revenues. Reprint.

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Mark Z  Danielewski s House of Leaves

A family relocates to a small house on Ash Tree Lane and discovers that the inside of their new home seems to be without boundaries

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Bigger Than the Game

"The best writer in a baseball uniform." —Tyler Kepner, The New York Times After nearly a decade in the minors, Dirk Hayhurst defied the odds to climb onto the pitcher's mound for the Toronto Blue Jays. Newly married, with a big league paycheck and a brand new house, Hayhurst was

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Bigger Leaner Stronger

If you want to be muscular, lean, and strong as quickly as possible without steroids, good genetics, or wasting ridiculous amounts of time in the gym and money on supplements...then you want to read this book. Here's the deal: Getting into awesome shape isn't nearly as complicated as the

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How to Think Bigger

How to Get More Motivated, Set Bigger Goals, and Achieve More by Thinking Bigger Have you ever wondered what separates people who think bigger from people who set their bar low? What makes one person accept low standards and another person to constantly raise them? Why does one person strive

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Play Your Bigger Game

More than just a book, Play Your Bigger Game is a concept that will take you only nine minutes to understand but a lifetime to play. It was designed from the premise that life itself is one big game. And, if it is, then why not play one that excites,

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Bigger Than a Dream

People fear death. We don't know how to talk about it, especially to children, and we're afraid to bring it up for fear of making people sadder. Yet children, especially, have questions, and this incredibly gentle and surprisingly light story is full of both comfort and vividly imagined "answers." The

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Maybe When I m Bigger

Janey is sick of hearing that she's not big enough to do anything fun. If she's not big enough to do the fun stuff, she's not big enough to do the boring stuff, either.

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