This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list.
This current textbook can be checked out for 2-hours at the Reserve Desk. If it is unavailable, you may place a hold to get on the waiting list.
GET BOOK!The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions
GET BOOK!Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question
GET BOOK!Download or read online Marketing Research Report written by United States. Department of Agriculture, published by Unknown which was released on 1963. Get Marketing Research Report Books now! Available in PDF, ePub and Kindle.
GET BOOK!Created through a "student-tested, faculty-approved" review process with feedback from students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today?s learners.
GET BOOK!"The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world." -GUY KAWASAKI "A must read for any entrepreneur or marketer.
GET BOOK!Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love.
GET BOOK!Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant
GET BOOK!A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing
GET BOOK!Download or read online The Computer Marketing Newsletter written by Anonim, published by Unknown which was released on 1991. Get The Computer Marketing Newsletter Books now! Available in PDF, ePub and Kindle.
GET BOOK!This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of
GET BOOK!This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
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Download or read online MKTG 10 written by Charles W. Lamb,Joseph F. Hair,Carl McDaniel (Jr.), published by Unknown which was released on 2017. Get MKTG 10 Books now! Available in PDF, ePub and Kindle.
GET BOOK!The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition
GET BOOK!Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the
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