managing your brand

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Managing Your Brand
Author :
Publisher : Chandos Publishing
Release Date :
ISBN 10 : 1780634501
Pages : 124 pages
Rating : /5 ( users)
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Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms of service. Addresses career concerns, but also takes family life into account Explains branding as a way of focusing a career around a few key ideas, while also allowing for growth and shifts in interests Folds in sources from the business and general academic world along with librarianship Sets out simple habits people can cultivate that are helpful in tenure and career development

Managing Your Brand

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with

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Take Charge of Your Brand

I have never taken a personal branding class before but this one today was so informative. A lot of the information I will take and use it in all aspects of my professional and personal life. I have also almost have my personal branding statement, which I am so excited

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Job Searching with Social Media For Dummies

A guide to using social media to find a job that explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search strategies.

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New Brand Leadership

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry

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Career Distinction

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first

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Managing Brand You

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals

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Personal Branding For Dummies

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand

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Managing Content Marketing  The Real World Guide for Creating Passionate Subscribers to Your Brand

Perhaps no function in the business organization has been as fundamentally revolutionized as marketing. The social and mobile Web has completely changed the speed, efficiency, and ease with which consumers can engage with each other and has had a tremendous impact on brands. This new engagement of the consumer with

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Future Proof Your Brand

Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value

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Brand Resilience

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources.

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Personal Brand Management

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career

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Beloved Brands

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement

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Co creating Brands

Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has

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Managing Your Career in Higher Education Administration

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

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Managing Your Career in Higher Education Administration

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

GET BOOK!