knowledge management for sales and marketing

Download or Read online Knowledge Management For Sales And Marketing full HQ books. Available in PDF, ePub and Kindle. We cannot guarantee that Knowledge Management For Sales And Marketing book is available. Click Get Book button to download or read books, you can choose FREE Trial service. Join over 650.000 happy Readers and READ as many books as you like (Personal use).

Knowledge Management for Sales and Marketing
Author :
Publisher : Elsevier
Release Date :
ISBN 10 : 1780632649
Pages : 196 pages
Rating : /5 ( users)
GET BOOK!

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models

GET BOOK!
Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models

GET BOOK!
Knowledge Management and Virtual Organizations

Annotation Twenty essays present current research on knowledge management as related to effective design of new organization forms. The first section of the book covers frameworks, models, analyses, case studies and research on the integration of knowledge management within virtual organizations, virtual teams and virtual communities of practice. Themes covered

GET BOOK!
Knowledge Management Strategies for Business Development

"This book addresses the relevance of knowledge management strategies for the advancement of organizations worldwide"--Provided by publisher.

GET BOOK!
Knowledge Management

This collection of papers from the 2007 International Conference on Knowledge Management, organized by the Executive Academy of the Vienna University of Economics jointly with the International Knowledge Management Society (IKMS), the Austrian Society for Technology Policy (uGTP), the Platform Knowledge Management (PWM), the Society of Learning (SoL Austria), the Competence

GET BOOK!
Best Practices  LLC Homepage  Benchmarking  Consulting  Research  Customer Service  Knowledge Management  Sales and Marketing  Call Center  Pharmaceutical

Download or read online Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical written by Anonim, published by Unknown which was released on 1999. Get Best Practices LLC Homepage Benchmarking Consulting Research Customer Service Knowledge Management Sales and Marketing Call Center Pharmaceutical Books

GET BOOK!
Diffusion Of Knowledge Management Systems

This e-book investigates the factors impacting on the diffusion of Knowledge Management Systems (KMS). Although this research is of interest to other disciplines, no attempt has been made to synthesize this material as it relates to KMSs. There is some literature on the factors influencing the adoption and diffusion of

GET BOOK!
Data Mining and Knowledge Management

criteria linear and nonlinear programming has proven to be a very useful approach. • Knowledge management for enterprise: These papers address various issues related to the application of knowledge management in corporations using various techniques. A particular emphasis here is on coordination and cooperation. • Risk management: Better knowledge management also requires

GET BOOK!
Change Paradigms in the Setting of Knowledge Management Systems

Hauke Heier examines how technology-facilitated knowledge management initiatives can establish supportive knowledge-intensive cultures.

GET BOOK!
Knowledge Management in Electronic Government

This book constitutes the refereed proceedings of the 5th IFIP International Working Conference on Knowledge Management in Electronic Government, KMGov 2004, held in Krems, Austria in May 2004. The 34 revised full papers presented were carefully reviewed and selected for publication. The papers are organized in topical sections on KM concepts and methodologies,

GET BOOK!
Practical Aspects of Knowledge Management

This book constitutes the refereed proceedings of the 6th International Conference on Practical Aspects of Knowledge Management, PAKM 2006, held in Vienna, Austria in November/December 2006. The 29 revised full papers address all aspects of knowledge management and their role in next-generation business solutions in perspective to business and organization sciences, cognitive

GET BOOK!
Knowledge Management

All organizations are awash with knowledge, but much of this knowledge cannot be accessed or used. Indeed, in many cases it is not even visible because other members of the organization, or the organization's customers, are not aware of its existence.

GET BOOK!
Knowledge Management and Business Model Innovation

We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value

GET BOOK!
Knowledge Management in Organizations

This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.

GET BOOK!
Strategic Knowledge Management Technology

Strategic Knowledge Management Technology applies the knowledge-based view of the firm, which builds on the resource-based theory. The value shop is identified as the typical value configuration for knowledge firms. This book applies a stages of growth model for knowledge management technology, where firms develop from the person-to-tools strategy, via

GET BOOK!