hooked

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Hooked
Author :
Publisher : Penguin Canada
Release Date :
ISBN 10 : 014319352X
Pages : 256 pages
Rating : 4/5 (6 users)
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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining

GET BOOK!
Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with

GET BOOK!
Hooked

He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams

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Hooked

From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying”

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Hooked

NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some

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Hooked

Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty

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Hooked

Hooked: Book 2 River’s Sigh B & B

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Hooked

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies,

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Hooked

Download or read online Hooked written by Michael Moss, published by W H Allen which was released on 2021-03-04. Get Hooked Books now! Available in PDF, ePub and Kindle.

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Hooked On You

“Hooked on You is a sweet treat read that will give you all the good feels!” - USA Today and WSJ bestselling author Avery Flynn I’m a bookworm, a mathematician, not the kind of girl a hot lobster fisherman would notice. Until he did. I’m not in small

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Hooked

Download or read online Hooked written by Michael Moss, published by Unknown which was released on 2021-03-02. Get Hooked Books now! Available in PDF, ePub and Kindle.

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Hooked

Fresh perspectives on craving and attachment offer solutions to the negative effects of consumerism and explain how to apply Buddhist thought and ethics to overcome the problem of overconsumption both as individuals and collectively. Original.

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Hooked

From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself

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Scrappy Hooked Rugs

Finally--a book on how to use up odds and ends, those pieces of wool leftover from other projects. Colorful and contemporary, Scrappy Hooked Rugs guides rug hookers toward color planning and beautiful projects. • Stash-busting ideas for hooked rugs • Stash-happy color planning made easy • Contemporary scrappy rugs from the experts • Free

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A Handful of Stars

This powerful middle-grade novel from the Newbery Honor author of RULES explores a friendship between a small-town girl and the daughter of migrant workers.

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