freemium economics

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Freemium Economics
Author :
Publisher : Morgan Kaufmann
Release Date :
ISBN 10 : 9780124166905
Pages : 233 pages
Rating : /5 ( users)
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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Freemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can

GET BOOK!
Freemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can

GET BOOK!
MANAGERIAL ECONOMICS

Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other

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The Evolution and Social Impact of Video Game Economics

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in

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Economics  Concepts  Methodologies  Tools  and Applications

Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the

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Freemium Mobile Games  Design and Monetization

Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for developers to follow. Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing

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Tarzan Economics

Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted “a compelling and generous read” (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry. As the chief economist at Spotify, Will Page

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Big Data Innovations and Applications

This volume constitutes the refereed proceedings of the 5th International Conference on Big Data Innovations and Applications, Innovate-Data 2019, held in Istanbul, Turkey, in August 2019. The 15 revised full papers and 1 short paper presented in this volume were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on

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AWS Lambda in Action

Summary AWS Lambda in Action is an example-driven tutorial that teaches you how to build applications that use an event-driven approach on the back end. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology With AWS Lambda, you

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Free to Play

“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and

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Issues in Entrepreneurship   Small Business Management

How different is the sharing economy from the traditional economy? What can entrepreneurs learn from failure? Can start-ups change the world? SAGE Business Researcher’s Issues in Entrepreneurship offers an in-depth and nuanced look at a wide range of today’s latest issues and controversies in entrepreneurship. This new collection

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Mobile Learning

Explore the game-changing technology that allows mobile learningto effectively reach K-12 students Mobile Learning: A Handbook for Developers, Educators andLearners provides research-based foundations for developing,evaluating, and integrating effective mobile learning pedagogy.Twenty-first century students require twenty-first centurytechnology, and mobile devices provide new and effective ways toeducate children. But with

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The Economics of Platforms

The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years.

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Handbook on the Economics of the Media

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances

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Algorithms and Networking for Computer Games

The essential guide to solving algorithmic and networking problems in commercial computer games, revised and extended Algorithms and Networking for Computer Games, Second Edition is written from the perspective of the computer scientist. Combining algorithmic knowledge and game-related problems, it explores the most common problems encountered in game programing. The

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