The first Canadian edition of ECON Macro is an innovative, hybrid-learning package that was created by the continuous feedback of our “student-tested, faculty-approved” process, unique to Nelson’s 4ltr Press series. ECON Macro delivers comprehensive content in a visually appealing, succinct print component paired with a high-value online offering - MindTap - that includes an integrated eReader and a set of interactive digital tools that appeal to a wide range of learning styles and needs, all at a value-based price. This winning combination is proven to increase engagement and lead to better outcomes. The hallmark of this solution is the student-friendly approach taken by award-winning instructor and author Will McEachern. McEachern uses examples and illustrations drawn from students’ daily lives to vividly demonstrate that when a student show up for class the first day, they come with first-hand experience in making economic choices and dealing with economic institutions and events, connecting these life experiences to key macroeconomic concepts.