This book is a hands-on guide and handbook to create a library marketing campaign. Though written specifically for academic libraries, there is useful information for libraries of all types. Examples and step-by-step instructions assist the novice as well as expert in presenting a campaign to attract the campus community to the library's resources. All staff at academic libraries involved with any aspect of marketing or public relations will find this book useful. Library school students will also find a basis for an introduction to a little taught area of the library world.