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Creativity  Inc
Author :
Publisher : Random House Canada
Release Date :
ISBN 10 : 0307361195
Pages : 352 pages
Rating : 4.5/5 (34 users)
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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Creativity  Inc

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees

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Creativity

"Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside." --John Cleese Creativity is usually regarded as a mysterious, rare gift that only a few possess. John Cleese begs to differ, and

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The Power of Creativity  Book 1

Download or read online The Power of Creativity Book 1 written by Bryan Collins, published by Bryan Collins which was released on 2017-01-31. Get The Power of Creativity Book 1 Books now! Available in PDF, ePub and Kindle.

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Creativity

Creativity, whether lauded as the oil of the 21st century, touted as a driver of international policy, or mobilised by activities, has been very much part of the zeitgeist of the last few decades. Offering the first accessible, but conceptually sophisticated account of the critical geographies of creativity, this title

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The Creativity Book

Whatever you do, says Dr. Eric Maisel, creativity helps you do it better. Creativity encourages the artist to paint more frequently and authentically. It allows a busy executive to see her options more quickly, make changes more fluidly, and become more self-directing and confident. In this book, America's foremost expert

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The Really Useful Creativity Book

What is creativity and how do we teach it? The Really Useful Creativity Book provides approaches and ideas that will enable children to develop their creativity. Written for the primary school teacher, student or trainee teacher, the book shows you how creativity can flourish in your classroom. With examples of

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Creativity

Creativity is about capturing those moments that make life worth living. The author's objective is to offer an understanding of what leads to these moments, be it the excitement of the artist at the easel or the scientist in the lab, so that knowledge can be used to enrich people's

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Unlocking Creativity

Tear down the obstacles to creative innovation in your organization Unlocking Creativity is an exploration of the creative process and how organizations can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to

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Musical Creativity

This collection initiates a resolutely interdisciplinary research dynamic specifically concerning musical creativity. Creativity is one of the most challenging issues currently facing scientific psychology and its study has been relatively rare in the cognitive sciences, especially in artificial intelligence. This book will address the need for a coherent and thorough

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Creativity and Madness

"In this excellent, concise volume, Rothenberg reports his current views on this fascinating subject... Well argued and judicious... I cannot recommend this book too highly."--Journal of the American Medical Association. "This intriguing theory will no doubt provoke lively debate both in and outside professional circles. For lay readers, however,

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Handbook of Research on Entrepreneurship and Creativity

This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in

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The Art of Innovation

The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. 20,000 first printing.

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Creativity and the Global Knowledge Economy

This is a major work by three international scholars at the cutting edge of new research that investigates the emerging set of complex relationships between creativity, design, research, higher education and knowledge capitalism. It highlights the role of the creative and expressive arts, of performance, of aesthetics in general, and

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The Age of Creativity

A moving portrait of a father and daughter relationship and a case for late-stage creativity from Emily Urquhart, the bestselling author of Beyond the Pale: Folklore, Family, and the Mystery of Our Hidden Genes. “The fundamental misunderstanding of our time is that we belong to one age group or another.

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Creativity Games for Trainers  A Handbook of Group Activities for Jumpstarting Workplace Creativity

Games to Jumpstart workplace creativity. Dr. Robert Epstein's Creativity Games for Trainers arms you with 30 innovative, entertaining games guaranteed to enhance creativity in any organizational setting. Use them to develop creativity workshops or to breathe life into any training sessions. Each ready-to-use activity comes complete with lists of required and

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