Now in tradepaper, New York Times bestseller breaks open the obesity mystery for using your brain as the key to weight loss. Bright Line Eating has helped thousands of people from over 75 countries lose their excess weight and keep it off. In this New York Times bestseller, available for the first time in paperback, Susan Peirce Thompson, Ph.D., shares the groundbreaking weight-loss solution based on her highly acclaimed Bright Line Eating Boot Camps. Rooted in cutting-edge neuroscience, psychology, and biology, Bright Line Eating explains how the brain blocks weight loss, causing people who are desperate to lose weight to fail again and again. Bright Line Eating (BLE) is a simple approach to reversing our innate blocks through four clear, unambiguous boundaries called "Bright Lines." You will learn: • The science of how the brain blocks weight loss, • How to bridge the willpower gap through making your boundaries automatic, • How to get started and the tools you can use to make the change last, and • A realistic lifestyle road map for staying on course. BLE enables you to shed pounds, release cravings, and stop sabotaging your weight loss by working from the bottom line that willpower cannot be relied on. By allowing you to focus on your specific cravings, BLE creates the path for your own personalized journey toward success.