Author | : B. Googins |
Publisher | : Springer |
Release Date | : 30 April 2016 |
ISBN 10 | : 0230609988 |
Pages | : 280 pages |
Rating | : /5 ( users) |
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.